Do you need a website for your business? Here's 7 reasons why.
We understand there are a multitude of reasons why you feel a website is unnecessary for your business.
Let me guess: You don’t know where to begin. You’re not tech savvy. They’re too expensive. You don’t have the time. Your business is doing great without one. You have a great social media presence. The list goes on…
Here’s the deal, opting out of a professional website is costing you both time and money.
Here are 7 reasons as to why this is true:
1. A WEBSITE WILL ATTRACT YOUR IDEAL CUSTOMER AND BRING IN MORE MONEY.
Your site will always be on, outside of your office hours - acting as your very own sales pitch even when you aren't available. This will help answer your potential client’s questions before they even contact you.
2. WELCOME TO 2021. A WEBSITE IS EXPECTED AND POTENTIAL CUSTOMERS WON’T CONSIDER YOU WITHOUT ONE.
First impressions count. Your business should be perceived as professional and trustworthy, and a website will accomplish just that. Anyone can have a social media presence showcasing their business but having a website will make you credible and stand out from the hobbyists.
3. YOU CAN CHARGE MORE (CHA-CHING💰).
Your brand-spanking-new website will establish credibility and attract clients who understand the value of your pricing - which means… (drumroll please) you can increase your rates! Thinking about bumping up your pricing? Sounds like prime time to invest in a website!
4. A WEBSITE HELPS YOU GET DISCOVERED.
Potential customers will have the ability to find you via Google, Pinterest, and other search engines, otherwise known as SEO (search engine optimization). When you Google search “Miami Wedding Planner,” for example, you’ll see websites, not links to Facebook or Instagram pages at the top of the list.
5. A WEBSITE HELPS ATTRACT YOUR IDEAL CLIENT.
We’ve all worked with clients who are not a good fit, resulting in frustration (and maybe a couple of glasses of wine) by the end. Your website, when strategically written and crafted, can attract your dream client and ward off those you don’t want to work with. Essentially, your website will be doing a lot of the vetting for you and you’ll save yourself some time and awkward conversations in the long run.
6. A WEBSITE CREATES CLARITY AND ELIMINATES CONFUSION FOR YOUR AUDIENCE.
A website gets straight-to-the-point of exactly who you are and what you do. It’s likely a large percentage of your followers are missing your posts via social media explaining your business and are unsure about what your business has to offer. Your audience can visit your website to get a concise summary of what you do instead of scrolling endlessly on social media resulting in losing interest and no call-to-action.
7. IT’S NOT AS EXPENSIVE OR AS HARD AS YOU MAY THINK.
Think about your return on investment. Websites offer a better return on investment than any other form of marketing. If you’re planning out your marketing strategies and budget for the year, building a website should be the top priority. Consider hiring a Squarespace specialist (like this great agency Scribblepie 😉), to get you set up and looking professional. From there, you can make your own edits (a good designer will train you on how to manage the site so you are equipped to make changes later on).
If you’re ready to take your business to the next level, please don’t hesitate to contact us to learn more!
