How a Strategic Brand Refresh Helped Founding Women Make the Right Impression on 300+ Founders
Founding Women
SERVICES
· Logo Redesign
· Homepage Design
When 300 founders were about to land on the Founding Women website, it wasn't ready to make the impression it needed to. We stepped in with a strategic mini brand refresh; redesigning the logo, color scheme, and homepage to finally reflect the expertise and excellence behind this community.
In two focused VIP Days, I partnered with founder, Jordan Fink and we delivered a mini visual identity overhaul: a polished logo redesign, refined color palette, and a homepage built to convert. The result? More discovery calls booked than ever before.
This project is a clear example of what targeted brand strategy and high-level design support can do for a growing women's founder community; fast turnaround, seamless process, and deliverables that exceed expectations.
JORDAN FINK’S TESTIMONIAL:
Alissa has a rare ability to understand the brand quickly and elevate it in a way that feels strategic, polished, and aligned.
Working with Scribblepie was one of the best decisions we made for a mini brand refresh for Founding Women. We booked two VIP Days with a quick turnaround, and from start to finish she was an absolute pleasure to work with. Communication was seamless, the process felt organized and efficient, and she made everything incredibly easy on our side.
Alissa helped freshen up our website, logo, and color scheme, and every single deliverable exceeded my expectations.
We are beyond thrilled with the final result and so grateful we chose her as our creative partner for this project. I would recommend Scribblepie without hesitation to any founder or business looking for high-level design support. We cannot wait to work with Alissa again!