Marketing + Branding Support for Jayne Matthews, Hair Icon + Razor Cutting Specialist

Jayne Matthews is a legend in the haircutting world—celebrated for her edgy, intuitive style and education for stylists and diyers alike. we celebrated major launches with a strategy that consistently delivered big results. What began as a website redesign quickly evolved into a long-term creative partnership focused on branding, marketing, and sales strategy.

We created an elevated, high-converting platform that reflected Jayne’s distinctive aesthetic and showcased her haircutting classes and digital products. From there, we expanded into email marketing, launch strategies, product pages, and backend systems to support her expanding offerings.

Jayne’s business includes online education, live classes, tools, and products. Our work has focused on streamlining the customer experience, sharpening her messaging, and building a sustainable structure that balances creativity with business growth.

Together, we’ve successfully launched multiple classes and products, achieving standout conversion rates and steady sales growth. Each campaign is designed to highlight Jayne’s unique voice and provide a seamless, engaging journey for her audience.

Jayne’s mission is to empower people to cut their own hair and help stylists build the clientele of their dreams. As she says, “I’m here to help you stay relevant in an ever-changing industry and become the artist you want to be.”