Bold Branding + Custom Website Design for a Gen Z Jewelry Line That Dares to Stand Out

Arque is an up-and-coming jewelry line based in Austin, TX, made for bold self-expression and style without apology. Arque rallies the risk-takers—those who aren’t afraid to stand out equally in life and in style. Our work with Arque included building out the identity design with a custom Squarespace website, and vibrant packaging that reflects their playful yet refined personality.

From the color palette to the typography, every design decision was intentionally crafted to speak directly to Gen Z shoppers who value individuality and aesthetic cohesion. We designed jewelry packaging that feels like an extension of the brand—colorful, tactile, and ready for unboxing moments on social media.

This graphic design and branding project allowed us to create a seamless visual experience across digital and physical touchpoints, supporting Arque’s vision with a cohesive brand strategy. We’re often told that this project feels “so GEN Z”—which means we nailed the vibe.

“We rally the risk-takers, those who aren’t afraid to stand out equally in life and in style—for they are the ones who think ahead about what they’ll leave behind.” – Arque